Exploring a marketing career beyond social media
Who is this workbook for?
Junior to mid level social media managers who would like to transition out of working in social media to a related marketing role
I’ll be speaking from a POV of a freelancer, or someone looking for a job at a new company, rather than making a transition internally at a company, but a lot of this should still apply.
What’s the purpose of this workbook?
Give you support and guidance into the steps you need to take to transition out of a social media-focused career:
- Reflect on what aspects of your work you’re best at and enjoy the most
- Understanding of the potential career paths
- Clarity on what you’d like to do next
- Actionable steps to transition to something new
- Appendix with newsletter, book, course recommendations for your transition
What’s in this workbook?
The 22 page pdf workbook contains 1-3 hours of content, including actionable steps for you to take moving forward. It includes:
- 5 chapters
- 15 reflection questions for you to answer
Who wrote this workbook?
I’m Brandy Cerne, a brand marketing consultant and freelancer focused on community-oriented, early stage startups. I previously worked in-house at Shake Shack, Sofar Sounds and Groove, and have freelanced for 2-3 years. I’ve had a generalist marketing & communications career, with a good chunk of it including social media strategy and execution.
About a year ago, I made the conscious decision to step away from most social media work to focus on brand strategy, copywriting and community content.
Background:
(I wouldn’t normally list this out, but since we’re talking career transitions, you can see mine and if it feels relevant to you!)
Brand Strategy Consultant | Freelance | Sep 2020 - Present
- Little to no social media work
Head of Marketing | Groove | Sept 2022 - Feb 2023
- Light social media strategy and execution
Brand Strategy (Freelance) | Groove | March 2021 - Sept 2022
- Light social media strategy and execution
Content Strategist (Freelance) | Deep | April 2021- June 2022
- Included social media strategy and execution
Director of Brand Campaigns | Sofar Sounds | January 2020-September 2020
- Included social media strategy but no social media execution
Global Communications Manager | Sofar Sounds | February 2018 - January 2020
- Included social media strategy but no social media execution
NYC Assistant Director | Sofar Sounds | June 2016 - January 2018
- Included social media
Guest Experience & Marketing Manager | Shake Shack | 2015-2016
- Large focus on social media work
Marketing & Communications Manager | Shake Shack | 2012 - 2015
- Large focus on social media work
Temp Marketing Assistant | Hachette Book Group | Sept 2011-Sept 2012
- Large focus on social media work
Marketing & Publicity Intern | Hachette Book Group | June 2011 - August 2011
- Large focus on social media work
Marketing Assistant | Before I die I want to... | June 2010 - August 2010
- Large focus on social media work
PR & Social Media Intern | Mammoth Advertising | May 2010 - Aug 2010
- Large focus on social media work
You'll get a 22 page pdf workbook that contains 1-3 hours of content, including actionable steps for you to take moving forward.